LV= Electric Car
Insurance

Campaign

LV= are the first major insurance company to launch insurance solely for electric cars so a bold, kick-ass campaign identity was created.

‘We’re electrifying insurance’ developed on from LV’s last From The Heart campaign, keeping that confident and charming feel. This campaign also had a large digital presence, ranging from digital 6-sheets, YouTube pre-roll videos, bespoke digital banners and vehicle recognition billboards in London and Manchester.

Designer: Emily Nazer
Creative Director: Dan Fagg
Art Director: Faye Carre
Head of Digital: Kriston Reid
Copywriter: Dan Fagg

Creative agency: Designate, 2019